Amazon PPC Ads Management and Marketing Services Agency Discusses Rescent Industry Developments

There is no doubt that the COVID-19 pandemic has been at the forefront of significant industry changes around online shopping habits around the world. The closure of many brick-and-mortar stores has intensified consumer demand for online access to products and services, as well as the need for businesses to successfully offer such goods and services in a highly competitive online marketplace. Clear Ads Ltd., the UK's preeminent Amazon PPC ads management and marketing services firm, recently presented the most recent marketplace trends that have emerged in response to these pandemic changes.

The pandemic has become a strong motivator for customers to focus on the online marketplace. This force has generated a highly competitive atmosphere in which brand awareness is crucial. Uncertainty and financial problems have made shoppers more conscious about where they spend their income. Amazon Storefronts is Amazon's answer to assisting sellers in shifting their attention from sales to branding.

"Amazon Storefronts have been around for quite some time. Until recently, however, they were more of a 'nice to have than a strategic necessity, especially for smaller brands and sellers "George Meressa, Clear Ads' founder and CEO, explains. "Now is the time for smaller brands and online retailers to pay more attention to Amazon selling features that can help fuel business growth."

Amazon Storefronts enables brands to create their shoppable online marketplace using the Amazon platform. And, at a time when brands are now being challenged to do something for less, Storefronts is open for Brand Registry Program sellers. "The shop is entirely yours and yours only. You can view all of your products on Amazon Marketplace, as well as a variety of other options, such as tailored content that tells your brand stories, photos, and videos, as well as deals and promotions "Meressa adds.

According to the Amazon advertising agency, shoppers have reported that seeing the entire product line on a brand's website strongly affects purchasing decisions. Storefronts enable sellers to have a more direct experience with customers without requiring brands to explore individual e-commerce solutions on their own.

Recent buyer shifts are expected to last after the pandemic. Using storefronts as a marketing tool offers small businesses some significant advantages that can help promote business growth, including:

• Maintaining brand focus

• Increasing order value

• Driving traffic from ads

• Optimizing campaigns

• Going responsive

• Protecting brands

"With many advertising budgets being slashed in reaction to the global pandemic," Meressa concludes, "free promotional choices such as Storefronts are proving to be a highly appealing option for many sellers."

About Clear Ads

Clear Ads is a paid advertising agency specializing in Amazon and Google for small and medium enterprises worldwide.