Acosta Signs Definitive Agreement with Impact Group

Acosta, a worldwide integrated sales and marketing administrations provider in the customer packaged goods (CPG) industry, declared it signed a definitive agreement procure Impact Group, a dynamic sales, and advertising agency with a national presence and local market skills in natural, specialty, ethnic and arising brands. By uniting the two organizations, Acosta is making the business' superior deals and advertising agency, supporting these quickly developing classifications. Acosta and Impact Group offer profoundly integral types of assistance, and this essential move will extend administration contributions and open a new channel for customers of both organizations. Acosta will give local market capability and distribution solution that gives arising brands admittance to the shelves of major retail chains and empowers more modest brands to grow

Acosta, a global integrated sales and advertising services provider in the consumer packaged goods (CPG) industry, announced it signed a definitive agreement to obtain Impact Group, a dynamic sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands.

“We are thrilled to join forces with Impact Group, as their expertise adds dimension to Acosta’s long history of growing brands and will generate substantial benefit for our clients,” said Brian Wynne, CEO of Acosta. “Over the past few months, we have recognized numerous parallels between our organizations in terms of the channels we support and how we work with clients, and our services complement each other well. We look forward to sharing our expertise and working together to strengthen our offerings and provide even greater value to clients. We look forward to this new chapter ahead.”

Impact Group is a leading sales and marketing agency providing omni-channel solutions to manufacturers. As part of the acquisition, Acosta will be integrating three of Impact Group’s business units to strengthen its offerings. These units include: the sales and marketing agency that provides sales, marketing, analytics and retail support for CPG manufacturers; the unique and specialized sales business operating at metropolitan retailers in key urban cities; and the dedicated distribution capability to help emerging brands get to market.

In addition to a powerful suite of enterprise capabilities, clients of both companies now have access to a wider range of expertise to help their products grow across the country. With Impact Group’s strength in regional markets and Acosta’s specialty in intimate customer relationships, brands will receive the attention they need to succeed.

“We are looking forward to joining Acosta and bringing our complementary expertise in the natural, specialty, ethnic and emerging brands categories,” said Matt Buskirk, President of Impact Group. “The small and mid-size companies that dominate this space have seen explosive growth recently, and we are pleased that we will be able to bring an even greater value to these clients utilizing Acosta’s broad range of expanded capabilities.”

The acquisition is a forward-thinking business decision for both companies, letting them to leverage their shared commitments to strengthening and revolutionizing services and capabilities to help clients compete in the modern marketplace.