31% of retail marketers say “lack of ownership” is their biggest challenge when building digital experiences

Over a third (31%) of marketers working in the retail sector say that a “lack of clear ownership” is their biggest challenge when building digital experiences. That’s according to new research from leading CMS provider, Magnolia.

The Magnolia report, ��The state of CMS in the retail sector,’ incorporates a survey of 200 marketers and IT professionals and examines the unique needs and challenges of marketers in the retail sector.

It reveals that a quarter (25%) of retail marketers say that a lack of communication with IT is a key challenge, with 19% believing that IT is not open to collaboration.