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Google announces ads updates for app developers at Google I/O

May 08, 2018 / Ginny Marvin

With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion active Android devices, Google announced last year. In a new beta, advertisers will be able to show more content within their app promotion ads in Google Play. As one example, a shopping or e-commerce app can connect their product catalog feeds to AdWords to show a carousel of product images and descriptions in their ads. Google says this test will be available in the coming months. In March, Google introduced Google Play Instant for users to be able to try out a game app from an ad before downloading it. That format is now being tested in AdWords to make it available via Universal App Campaigns, which provide distribution to inventory across S...