How AI will revolutionise personalisation

AI has arrived, and it’s quickly transforming the world as we know it. If AI’s effect on marketing had to be summarised in a sentence, it would probably be: ‘AI will bridge the gap between the customers and salesman’. The array of information now available due to AI will make it easier to guide your customer’s behaviour in desired ways. Research by psychologist Barry Schwartz has revealed that the array of available options and choices for consumers has reached new heights. This has left customers feeling more overwhelmed, than happy, and thus more hesitant to purchase rather than making a decisive decision.