4 ways to get value from digital media in 2018
Marketing Week | January 08, 2018
Although the value for money of digital media was severely scrutinised in 2017, it is still possible to buy online ads effectively as long as you observe these caveats. Many will be pleased to see the back of a turbulent 2017, not that forecasts for 2018 are much better. Brexit, the return of inflation and the spiralling cost of running an increasingly civilised but densely-populated country all threaten in their own ways.