What Snapchat’s major redesign and algorithmic feed means for marketers

Snapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from brands and other media — in a major redesign of the mobile app unveiled on Wednesday that will roll out over a number of weeks. The redesigned Snapchat does away with the Stories tab and divvies it up between a friends-only feed of Stories and private messages and an everyone-else feed of Snapchat-curated Stories from celebrities and publishers as well as the app’s original shows and Our Stories collections.