Q&A: Twitter’s Stacy Minero details its new branded-content program, Fuel
Marketing Land | October 26, 2017
Twitter’s director of brand strategy explains why the company’s Brand Strategy team recently spawned a separate branded-content program. Last week Twitter unveiled a new program called #Fuel to offer advertisers end-to-end creative consulting. #Fuel is an expansion of Twitter’s Brand Strategy team, which already helps brands create content.