Facebook is consolidating its ad-buying tools and combining its ad placement options
Marketing Land | September 12, 2017
At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the advanced features of Power Editor, whose name is being phased out as the consolidation begins to roll out later this week.