Snapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep links
Marketing Land | August 09, 2017
Marketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat doesn’t cater to brands operating organic accounts. It hasn’t rolled out business-specific profiles or made it any easier for brands to attract new followers than the average person. And now marketers are seeing the most success in adding followers on Snapchat by looking outside of Snapchat. A year ago, username searches were the most popular way for brands to add followers on Snapchat.