Facebook will rank links to slow-loading pages lower in people’s news feeds

Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could push more brands and publishers to adopt the social network’s proprietary Instant Articles format. Facebook plans to start estimating how long it takes for a web page to load from its mobile app and will use that estimate when ranking how high or low a link to that page should appear in people’s news feeds, according to a leaked draft of a company blog post. A screenshot of the blog post is embedded at the bottom of this article. Update: Facebook officially published the blog post shortly after this article was posted.