10 ways your influencer marketing strategy could fail

With YouGov estimating that 47% of online consumers in the 18-24 age demographic are now using ad blockers, influencer marketing can be seen as a silver bullet to circumvent the murky world of digital display ads. According to a recent survey by Linqia, 94% of those who have used the strategy believe it to be effective, yet 43% of companies report being only in the experimental stages. With so many brands apparently experimenting, we’re bound to see (and often enjoy) a few hiccups with their efforts. So, we’ve enlisted the help of William Soulier, CEO of influencer marketing platform, Model Village, to list 10 common pitfalls to avoid.