Data Management Platforms — the make-or-break tool for all omni-channel marketers

It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, communications would consist of something as linear as a single email that is sent out to an entire customer base, in the hope that a small percentage of that audience would click through to the offer or webpage that���s being promoted. As a marketer obsessed with delivering more nuanced, three-dimensional customer journeys – on a one-to-one level; this always annoyed me.