Facebook takes Messenger ads global

Facebooks is rolling out ads in its Messenger app globally as it looks to offer advertisers more ways to reach consumers beyond its core social network. The move comes after what Facebook says have been “promising tests” in Australia and Thailand. The rollout means any advertisers, large or small, will be able to buy ads that appear in the app, which has 1.2 billion users globally. “We’ll now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger,” says Facebook in a blog post.