Snapchat launches new features, including Paperclips for links within Snaps

Snapchat is taking a step that Instagram simply hasn’t, with new features on both its iOS and Android app that include allowing marketers and any content creators to add links to their Snaps. The most notable announced feature is Paperclips, allowing users to attach websites to Snaps, simply by tapping the Paperclip button within the Vertical Toolkit and adding the URL. Users viewing the Snap can then swipe up to open the website in Snapchat’s built-in browser. Until now, this feature was limited to paying advertisers; now, it’s open to the entire user base.