The not-so-secret secret to effective mobile engagement and why marketers aren’t applying it
Marketing Tech News | June 23, 2017
This is the first in a series of three articles on driving mobile engagement through context marketing. When did you last check your smartphone? Minutes ago? Seconds ago? According to eMarketer, the amount of time people spend on mobile devices is growing 11 times faster than time spent on desktops. This trend provides marketers with an unprecedented opportunity: at no time in history have we had more direct and constant communications vehicles with which to reach consumers.