How to grow your email marketing list without resorting to shortcuts
Marketing Land | June 06, 2017
Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement. It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing an email list actually damages brand reputation and decreases the chance of engaging with the right customers.