Lowe's: AR/VR Comes Closer To Mainstream Marketing
While retailers around the world have been stepping up tech innovations to lure shoppers back for well over a decade, the results are largely uneven. Some of the best come from niche brands—like Reformation’s digital dressing rooms, which blend Internet shopping with the “IRL” (In Real Life) experience, for example. Mass retailers like Ikea use augmented reality to help shoppers envision new living spaces, as does online rival Wayfair.