Marketer confidence on the up despite Brexit and Google concerns
Marketing week | April 19, 2017
Despite economic concerns around Brexit and security fears around advertising with Google, marketers have started the new year by increasing their budgets once again. More than a quarter (26.5%) of senior marketers indicated an increase in marketing budgets in the first quarter of 2017, compared to 14.7% who signalled a fall, according to the IPA’s quarterly Bellwether report.