Auto-play video and pop-ups named among the most ‘annoying’ ad formats
Marketing week | March 22, 2017
The Coalition for Better Ads has released its first report today (22 March) as it details the ‘most disruptive’ ad formats for mobile and desktop. More than 25,000 consumers across the US and Europe rated 104 ad experiences for desktop web and mobile web. And according to the report, pop-up ads, auto-play video ads with sound, “prestitial” ads that viewers have to engage with before they can view the content and large sticky ads were each ranked the most annoying for desktop advertising.