Co-op: Brits are tired of brands jumping on the ethical bandwagon
Marketing week | February 15, 2017
The Co-op is launching a new marketing campaign celebrating the ethical way it sources food and encouraging people to sign up to its membership scheme, as well as taking the opportunity to have a dig at its rivals over sustainability. The ad, which explains how Co-op members can now get 5% back on all own-label food and drink purchases and that 1% on all purchases is invested to support their local communities, features prominent buzzwords such as ‘Fairtrade’ and ‘British sourced’ in its voiceover.