Methbot: The beginning of the end for digital ad fraud
Marketing Land | January 18, 2017
A Russia-based botnet with data centers in the Netherlands and the United States, this digital-age criminal network deploys sophisticated tricks to defraud advertisers, brands and media companies.Now that security firm White Ops has penetrated the operation and made its methods public, measures can be taken to prevent Methbot quietly siphoning off advertising dollars. But how did the fraudulent operation become so profitable, and what does its discovery mean for the digital advertising industry?