Virgin Holidays’ live ad wins campaign of the year

With 56% of the final vote Virgin Holidays’ live TV ad has beaten off tough competition from Adidas and Channel 4 to take home the prize of ‘campaign of the year’, as voted for by Marketing Week readers. The holiday company knocked out 15 other campaigns in three rounds of voting to claim the top spot. Described as its “most ambitious brand launch” to date, the campaign featured 18 holiday destinations from Barbados to San Francisco and took the efforts of 90 production teams around the world to produce. The ad was designed to show “real people doing authentic things” to promote the company’s long-haul options and encourage people to #SeizeTheHoliday.