5 tips for content marketing success in 2017

It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a close, I want to get us thinking about how we can improve our content marketing programs in 2017 and beyond. So, here are five tips that will help lead you to success in the new year. 1. Think before you plan Spend time white-boarding, brainstorming, talking to your team, your customers, whoever. Don’t just jump right into content development, but really vet why you���re creating a new piece. And be honest with yourself: Is this content that your consumer really wants or needs? If not, why are you creating it? I’m challenging you here — that’s right. Think before you start. Don’t just create a blog post because someone said, “We need a blog.” Understand why you need a blog first.