PANDORA Jewelry Taps OUTFRONT Media Mobile Network To Boost Customer Engagement In Miami

OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced the results of its advertising campaign which successfully drove traffic to four franchise-owned PANDORA Jewelry stores in Miami, Florida.
This campaign leveraged the initial deployment of the OUTFRONT Mobile Network, which provides location-based mobile marketing capabilities through a custom geo-fencing solution powered by xAd, a leader in location-based marketing. In turn this enables marketers to reach the right people based on the real places they visit every day. As one of the largest jewelry companies, PANDORA used two powerful mediums, mobile and out-of-home, to expand their loyal customer base and increase engagement.