Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Performance Marketing Agency Scorch in Australia

Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd has acquired a 51% stake in leading performance marketing agency Scorch Pty Ltd (Co-Founder and CEO: Terence Hooi; Head Office: Melbourne; hereinafter "Scorch"), with an option in place that would allow expansion in steps to 100% at a later date.
Founded in 2006, Scorch is headquartered in Melbourne with offices in Sydney and Manila comprising a total of 50 staff. Mainly targeting the small to medium business sector, the company offers digital business consulting across all spheres of performance marketing including search engine optimization (SEO), web design and development, content production, social media marketing, email marketing, user experience and data analytics.