Channel Partnerships

Benefits of Strategic Partnership

February 21, 2022

Strategic Partnership
57% of companies say that they use partnerships to
acquire new customers. 

Every year, over 2,000 strategic alliances are formed, and
their number grows by 15% each year. 

Spotlight

The Wonderfactory

The Wonderfactory is NOT a “full service” digital design agency. We’re a “partial service” agency, meaning we’re partial to the things we do exceptionally well. There are five: First, We build massively complex Web sites and apps. More recently, advertisers who wish to move toward content marketing have asked us to put our publishing expertise to work for them as well.

Other Infographics
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6 Social Media Predictions for 2020

Infographic | December 13, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At my company, Awario, we're always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts.

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Types of Channel Marketing Partners

Infographic | March 17, 2022

Channel partners can be a big help in promoting an application in a new market, such as an international environment. They can provide insight into the market and help translate local demands into innovations in the application. These partners drive traffic to your site through theirs. They charge you a commission on any sales the traffic produces These partners refer qualified customers to your business, and in return, charge you a commission on any sales that traffic produces.

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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

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The Journey of Partner Marketing: Key Processes for Success

Infographic | June 23, 2023

It highlights the success of partner marketing and the role of a well-crafted partner marketing plan in achieving effective marketing campaigns.

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Inbound Marketing Channel: OOH Advertising

Infographic | February 23, 2022

What is OOH advertising? Out-of-home advertising includes roadside banners, public digital displays, public internet kiosks, and others. It is a key channel of inbound marketing.

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Spotlight

The Wonderfactory

The Wonderfactory is NOT a “full service” digital design agency. We’re a “partial service” agency, meaning we’re partial to the things we do exceptionally well. There are five: First, We build massively complex Web sites and apps. More recently, advertisers who wish to move toward content marketing have asked us to put our publishing expertise to work for them as well.

Events