Six 'New Normal' Marketing Tips for Reopening Businesses

How many times have you heard it? The COVID-19 pandemic has disrupted lives, businesses, and markets—which is typically followed by a line about life never returning to the way it was before. Those are two concepts that many of us are only just now beginning to wrap our minds around on a personal level. But on a professional level it's something we need to address immediately as our brands reopen for business and we test-drive marketing techniques designed to drive sales and profitability in "the new normal." For marketers accustomed to employing the iconic sales funnel model, developing new strategies is going to take some adjustment. The tried-and-true approaches we relied on in the past won't necessarily cut it out here on the new frontier. That's not to say we're going to need to rebuild everything from scratch. Fortunately, there are some ground rules that address marketing to a post-COVID marketplace. Let's look at six of them and see what steps we can be taking now.