Salesforce To Acquire Datorama, Artificial Intelligence Expertise

Software marketing company Salesforce signed an agreement to acquire Cloud-based AI marketing platform Datorama for a reported $800 million, but silence from the two companies, other than their respective blog posts, leaves many unanswered questions. Will Datorama will remain a separate company? Will cofounder Ran Sarig remain CEO? Insiders wonder if Salesforce will keep the brand name or integrate the technology into its own corporate culture. Joe Ciarallo, senior director of media relations at Salesforce, confirmed that “Salesforce has signed a definitive agreement to acquire Datorama,” but provided no future details.