Inside The Washington Post's internal agency and its growing ambitions
The Washington Post’s branded content team is starting to feel the impact of the newspaper’s rise to digital prominence over the past year. The WP BrandStudio said it has doubled the number of advertisers that are running sponsored content campaigns in the past 12 months, and that it is landing more national clients including Dell, GE, JP Morgan Chase, Siemens, UPS, Lockheed, Audi and FX “The Americans.”