FOUR QUESTIONS YOUR NURTURING STRATEGY MUST CONSIDER IN THE WAKE OF COVID 19

The global pandemic has changed your buyer’s decision processes no matter what you sell. In some cases, your product has become more critical and sales have increased these past few weeks. In most cases, your sales processes have been disrupted and new prospect closes have slowed. It’s not enough to know there has been disruption. We need to understand how buying has changed for your product, in your target markets, around the personas who use, fund, and champion your solution. One area you will need to apply this knowledge is for your lead nurturing programs. Your updated plan should answer these four critical questions.