B2B Marketing Predictions: New Ideas for Old, Tired Challenges

Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them. Ten years is a long time to see many, many trends come and go, but have the challenges really changed? Here at The Pedowitz Group, we don’t think so. Unfortunately, the problems we saw with our customers 10 years ago are still the same today. Problems such as: Looking forward to the next decade, we asked our experts to B2B marketing predictions what we might see (or continue to see) for the marketing industry. We included strategy and technical experts to provide a balanced viewpoint.