April Six secures global communications remit for MSC Software

MSC Software Corporation, a global leader in Computer-Aided Engineering (CAE) simulation software and services and part of Hexagon’s Manufacturing Intelligence division, has appointed April Six to design its global media, content and analyst relations strategy, and to handle its execution in the UK, USA and DACH. MSC Software’s suite of products are used in industries ranging from aerospace and automotive through to electronics and energy, with the full-service technology, science and mobility agency April Six tasked with engaging audiences across all of its vertical markets. This will comprise acting as a central hub for MSC Software’s global marketing teams in order to provide central content, which will then be adapted for individual territories worldwide.