WAVE

| May 11, 2016

As digital marketing has become increasingly data-focused, it has evolved into three distinct ‘waves’ of consumer online experiences....

| March 17, 2016

We often think of brands using data to gain insights about consumers, but marketers often forget that they are not the only ones manipulating it. Increasingly, consumers are, too. Any time they state a preference for a music service or tap an option to rate content, they are personalizing their own experience as well. While this may seem a minor point, it underscores a growing trend that could prove highly disruptive to brands in the near future....

Viamedia | July 11, 2016

New York City – July 11, 2016 — Viamedia, the television industry’s largest independent cable TV ad management company, announced today that it has renewed its longstanding agreement with NewWave Communications, in which Viamedia will continue to represent advertising sales throughout the Evansville and Terre Haute, Indiana, markets. “We are thrilled to continue our partnership with NewWave Communications,” said Viamedia CEO Mark Lieberman. “Like Viamed...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...