The Martin Group

Marketing Data, Content Creation, CRM

Echoworx | December 15, 2022

Echoworx, an industry leader in cloud-based email and statement encryption, announced today that they have joined Mimecast’s Cyber Alliance Program with a new strategic integration that provides strong enterprise-grade encryption protection. Introduction By integrating Mimecast’s cloud-native email security with Echoworx’s customizable email encryption offerings, organizations can enable innovative and secure digital business processes. Read More

Smartsheet | October 20, 2020

Smartsheet (NYSE:SMAR), the enterprise platform for dynamic work, today announces UK-based Specialist Project Integration (SPI) has joined the Smartsheet Aligned Partner Program as a Platinum Partner to deliver customers an integrated solution that enables informed decision making resulting in improved business processes. As a customer turned partner, the partnership is rooted in SPI’s deep understanding of using Smartsheet’s platform to reduce administrative tasks, unlock pro...

Google | January 17, 2020

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search....

Social Media Marketing

IZEA Research | January 15, 2022

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research initiative, “Influencing the Metaverse.” The U.S. consumer study examines how social media influencers are leading the way into virtual worlds. IZEA fielded the study Nov. 17-18, 2021. Results are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is the first in a series o...