Substance Global

Martech

ActiveCampaign | June 10, 2022

ActiveCampaign announced that customers may now create their custom objects from within the application without coding. This new feature enables users to augment contacts and accounts and deal with their data without requiring API or developer assistance. ActiveCampaign enables organizations to connect to powerful app integrations that employ custom objects, such as Salesforce, Zendesk Serve, Calendly, DocuSign, and Eventbrite, or create custom objects to support their use case. A...

HP | July 15, 2020

PC and printer major HP has launched a channel partner program optimised to drive dynamic partner growth and deliver consistent end customer experiences. Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviours continue to evolve. The new program will go into effect from November 1 for the commercial partners, while retail partners are slated to transition to the programme in the second half of 2021....

Channel Partnerships

WEKA | February 17, 2023

On February 16, 2023, WEKA, a supplier of a data platform for performance-intensive applications, has introduced its new worldwide channel partner program, WEKA X, reaffirming its commitment to a partner-first, channel-led sales approach. The new program provides value-added resellers (VARs), system integrators (SIs), and managed service providers (MSPs) with a comprehensive toolkit of training, exclusive pricing, certifications,and incentives to streamline deal registration and assi...

Content Marketing

Columbus | August 26, 2021

Digital marketing and data analytics company, Futurety, launched their new brand Futurety Digital, an agency solely committed to digital marketing for premium brands and organizations in regulated industries. Futurety Digital focuses on Search Engine Optimization (SEO) and other digital marketing services including: Google Ads, Google Analytics, paid social media ads and email marketing. In addition, they only serve two types of clients: premium brands who rely on S...