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Visibility | June 02, 2020
NEW YORK, NY June 2, 2020 – Consumer expectations – a key determinant of brand loyalty and profitability – have increased 37% YOY, according to a new study by Brand Keys (www.brandkeys.com), the New York-based brand loyalty and customer engagement consultancy. “How well brands meet expectations consumers hold for path-to-purchase loyalty drivers ultim...
R9B | September 24, 2020
R9B (root9B, LLC), a leading provider of advanced cybersecurity solutions, today unveiled the new R9B Partner Program, which will provide qualified partners with access to industry-leading technology and services -- all backed by a robust sales and marketing program for partners to deliver innovative, end-to-end cyber security solutions to their global customers R9B leverages the power of technology in concert with human-led threat intelligence, research and real-world military and commer...
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GlobeNewswire | August 16, 2023
Optimove, the first Customer-Led Marketing Platform, today announced it now includes SMS marketing in its comprehensive Strategic Services offering for email marketing, data analytics, and predictive modeling. The expansion provides the company’s client base with a holistic, all-in-one Strategic Services solution. The team, comprised of seasoned Marketing Data Analysts, BI developers, CRM associates, and SMS and email experts, has helped clients achieve a remarkable 55% in...
Google | February 06, 2020
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users. In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads. When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmai...
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