SAP

| May 18, 2016

SAP has come very late to the digital marketing game, but at least it is being smart about it. The company is bringing its strength in analytics to bear on ad tech with the announcement this week of SAP XM....

SapientNitro | March 31, 2016

SapientNitro, part of the Publicis.Sapient platform, has been named a Leader in Gartner’s ‘Magic Quadrant for Global Digital Marketing Agencies 2016.’ This marks the fourth consecutive year that SapientNitro has been positioned in the Leaders quadrant. The report’s authors, Jay Wilson, Simon Yates, Martin Kihn and Jennifer Polk noted, “As marketing leaders are handed more responsibility – for transformative business strategies, differentiated customer e...

SapientNitro | March 29, 2016

SapientNitro, part of the Publicis.Sapient platform, today announced that it was named a Leader in Gartner’s “Magic Quadrant for Global Digital Marketing Agencies.1” This marks the fourth consecutive year that SapientNitro has been positioned in the Leaders quadrant. The report’s authors, Jay Wilson, Simon Yates, Martin Kihn and Jennifer Polk noted, “As marketing leaders are handed more responsibility – for transformative business strategies, differenti...

DDB Mudra Group | July 14, 2016

DDB Mudra Group has bagged the managed marketing services duties of SAP India, a business software solutions company. The account was won following a multi-agency pitch....