New Era Technology

Social Media Marketing

IZEA Research | January 15, 2022

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research initiative, “Influencing the Metaverse.” The U.S. consumer study examines how social media influencers are leading the way into virtual worlds. IZEA fielded the study Nov. 17-18, 2021. Results are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is the first in a series o...

Marketing Strategy

Forescout | June 15, 2022

On June 14, Forescout Technologies, a leader in automated cybersecurity, announced the expansion of its Envision Channel Program. It has launched a new Managed Service Provider (MSP) Partner Program to support customers with advanced technical and professional service capabilities. Forescout will offer its experienced and technically capable partners new flexible licensing options, specialized resources, and consumption billing through this new addition. It also improves the partn...

Content Marketing, Marketing Strategy

Laserfiche | February 23, 2023

On February 22, 2023, Laserfiche, a prominent SaaS provider offering intelligent content management and business process automation, has partnered with Boomi, a well-known integration platform as a service provider. This partnership enables seamless integration between Laserfiche's content services platform and various cloud and on-premises applications, including Salesforce, Workday, and Smartsheet, using Boomi's connectors to more than 1,500 applications. Laserfiche he...

Likedin | March 31, 2020

In a newly published paper, LinkedIn describes the internal approach it’s taken to pairing product testing with economic metrics to lower users’ barriers to networking opportunities. The company claims that across thousands of A/B tests it analyzed, the approach reshaped research and design practices across teams, increasing understanding of the underlying causes of inequality. As the coauthors of the paper point out, even products that appear to have been designed in a &ldquo...