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Marketing Data

GainShare | January 19, 2022

Leading performance marketing agency, GainShare, has appointed Jaime Groth Searle as the company's Creative Director. Groth Searle will lead creative strategy and development for GainShare as it continues to grow as a fully integrated performance creative agency. With over 15 years of creative and marketing experience, Groth Searle brings a breadth of knowledge to GainShare having previously held positions at Arc, Wunderman Thompson, FCB, Havas and Mosaic. Her key focus will b...

Marketing Strategy

GTT National | June 22, 2022

Through its latest hire, GTT Communications is solidifying its relationship with its most significant partners in the agent channel. Blaise Brady, the company's newly appointed partner development vice president, will help to expand and deepen the company's relationships with technology solutions brokerages (TSBs) and national partners. GTT continues to fine-tune its operations to improve the customer and partner experience through this appointment. Furthermore, Brady'...

The Marketing Advisory Network | June 02, 2020

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do prelimina...

Content Marketing

GR0 | May 19, 2021

Consumer Spy, a digital marketing firm that works with some of the world's largest online publications to develop its PR campaigns, has been acquired by GR0. This purchase was made for an undisclosed amount following months of collaboration between the two organizations. Consumer Spy's public relations expertise complements GR0's SEO-first approach, allowing the digital marketing firm to create high-quality backlinks with extremely lucrative domain names. GR0 has previ...