M&C Saatchi London

Yodle | October 23, 2015

Thumbtack has hired Servas Tholen as CFO and Katie Biber as general counsel. Before joining Thumbtack, Tholen was CFO at Elance/oDesk (now Upwork) and Biber was senior counsel at Airbnb. Thumbtack recently joined the unicorn club, raising $250 million at a $1.25 billion valuation as the on-demand economy continues to find favor with venture capitalists. Polar Hires Seasoned Entrepreneur to Lead International Expansion Polar has hired former Google leader Tom Jenen as presid...

Facebook Marketing Gold | October 22, 2015

Those advertisers experienced strong returns on their ad spend. Nanigans offered two online retailers as examples, saying that the first saw return on ad spend up 502 percent versus the prior quarter, purchase rates up 271 percent and average daily spend up 21 percent, while those figures for the second retailer were 333 percent, 22 percent and 174 percent, respectively. Outside of North America, ad spend rose 5 percent quarter-over-quarter, while click-through rates were up 17 percent qu...

| May 14, 2015

Turner held their annual Upfront presentation in NYC yesterday at Madison Square Garden's Theater. CNN's Anderson Cooper was tasked with communicating to the packed venue about the importance role that digital and social play for the network's present and future. He described that, "CNN was also first on Snapchat", they're bringing notifications to the Apple Watch and that CNNgo, their TV Everywhere solution is goign to be on Roku and set top boxes soon in ...

Nanigans | March 17, 2014

Nanigans, a Facebook Marketing Partner, said in a new study that its 30 highest-spending mobile app install advertisers spent 16 percent of their overall budgets on delivering ads to mobile apps and websites via Facebook Audience Network, resulting in a 26 percent rise in total app installs, with costs per install similar to those of native Facebook campaigns. Facebook Audience Network-enabled ads also delivered comparable or better return on ad spend compared with Facebook native ads del...