Graphic Mail

Content Marketing

KERV | August 11, 2021

KERV Interactive, a recognized machine learning and AI technology company specializing in helping agencies and marketers futureproof the bridging of content and commerce, is partnering with Darn Tough Vermont to drive deeper reach and engagement through a series of social video ads. By utilizing KERV Interactive's Social Embed product, Darn Tough was able to drive substantial lift to return on ad spend (ROAS), click-through rate (CTR), cost-per-click (CPC) and website purchases compared to n...

YouTube | February 06, 2020

Anyone that has been on the internet recently would see that there is no shortage of people that are trying to spread misinformation out there. In fact, most of the time any news that you see on the internet should be taken with a grain of salt for a wide variety of reasons. The news cycle is extremly fast which means that sometimes news reporters will sacrifice quality of news for the sake of posting it before anyone else manages to, and then of course there are the countless people that are si...

Stratus Technologies | June 16, 2020

Stratus Technologies, which has been selling fault-tolerant computer systems for 40 years, is amid a rebirth. As part of a corporate self-evaluation, the company drastically pared down its channel partners from about 1,500 to 280. "Our goal is to work closely with fewer partners to drive sales higher," said Mike Bradshaw, senior director of global channels and partner ecosystem at Stratus Technologies, based in Maynard, Mass....

Marketing Strategy

MG Empower | August 31, 2021

Leading global influencer marketing agency, MG Empower has been acquired by US-headquartered Amyris, a leading synthetic biotechnology company active in the Clean Health, Beauty and Wellness markets through its consumer brands and a top supplier of sustainable and natural ingredients. Founded by Maira Genovese in 2017, MG Empower is the influencer marketing and digital innovation partner to some of the world's most influential brands, including Amyris, Bumble, Chopard, StarzPl...