Fuor Digital

The Pedowitz Group | June 29, 2020

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a more customer-centric approach, yet, all too often, these same companies are not performing the necessary foundation work to make this happen. I call this a Customer Experience Paradox. I understand why this may have becom...

Marketing Strategy

ZINFI Technologies | March 14, 2023

A channel marketing automation company, ZINFI Technologies, Inc., recently announced the release of its latest 'Feet on the Street' educational video podcast series. The podcast series focuses on innovative channel management strategies for collaboration through partner ecosystems and features special guest Jay McBain, Chief Analyst at Canalys. ZINFI Technologies is the company leading the creation and definition of Unified Channel Management solutions, including partner relationsh...

Channel Partnerships

BusinessWire | August 31, 2023

SolarWinds, a leading provider of simple, powerful, secure observability and IT management software, announces new updates to its Transform Partner Program designed to accelerate growth and drive revenue for partners, including increased benefits, a new go-to-market approach, new revenue pools, cloud marketplaces, and more. SolarWinds launched its Transform Partner Program last year to enable industry-leading technology partners to better support their customers’ digital t...

Marketing Strategy

Kroll | October 20, 2023

Kroll, the leading independent provider of global risk and financial advisory solutions, expands its Cyber Partner Program to include a specialization for managed service providers (MSPs). This expansion gives accelerated momentum to the channel program, which launched at the end of February 2023 and offers lifetime returns to partners on Kroll’s extensive suite of cybersecurity solutions. ...