Flick Media

Channel Partnerships

CompTIA | August 18, 2022

Relationships between technology vendors and their channel partners are on solid footing even as they work through issues related to compensation, communication and technical support, according to new research from CompTIA, the nonprofit association for the information technology (IT) industry and workforce. Two-thirds of IT businesses surveyed for CompTIA's "Partner Experience Trends 2022" characterize their current vendor partnerships as "very strong, growing ...

Martech

Awin Global | September 27, 2023

Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regai...

Channel Partnerships

IAMCP | November 03, 2022

The International Association of Microsoft Channel Partners (IAMCP), a professional association of more than 1,700 Microsoft partners globally, has joined the ITX Channel Partner initiative to offer M&A services to IAMCP members seeking the sale of their Microsoft practice. The ITX Channel Partner (ICP) initiative brings sellers and buyers of IT-enabled businesses together. Since its launch in May 2022, the ICP has created a community of over one million IT professionals by le...

Martech

Nucleus Research | June 29, 2022

The transition away from cookies has led to a rapid expansion of the marketing automation market, as organizations of all sizes seek out valuable alternatives. By enabling organizations to react quickly and deliver the same level of campaign targeting and personalization without third-party cookies, leading solutions enhance the value delivered to customers. “Marketers are losing the ability to track customers with the same granularity, leaving marketing teams ...