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Marketing Strategy

Amplitude | May 26, 2022

Amplitude, Inc. the pioneer in digital optimization, today announced new Campaign Reporting tools with self-service insights into digital marketing investments. Now, in Amplitude Analytics Amplitude’s #1 ranked product analytics solution marketing and product teams can measure campaign and channel performance alongside downstream product metrics like user engagement and retention. Campaign Reporting gives teams unprecedented visibility into metrics across the entire funnel, all in a ...

Channel Partnerships

Flyhomes | October 13, 2023

Flyhomes has announced its forthcoming expansion of innovative home buying and selling offerings to lenders and brokers. The leadership of this expansion initiative will be entrusted to Eric Meadow, who assumed the role of Vice President of Partnerships at Flyhomes in the wake of the acquisition of assets from his former organization, Home Sale Assured. This expansion will be carried out in ...

Martech, Channel Partnerships

PR Newswire | July 19, 2023

Kore.ai, the world's leading enterprise conversational AI (CAI) platform and solutions company, has today announced a new partner program to bolster the support it provides to its indirect sales channel. The Kore.ai Channel Partner Program establishes a new tiered structure for channel partners and solution providers, and commits significant investments for each partner covering go-to-market (GTM), enablement and marketing support while providing additional resources. Gartne...

Nextiva | August 12, 2020

Nextiva, a leading cloud communication and collaboration company, announced today its most significant channel investments yet, launching its new channel partner program, NeXus, and an all-star expansion of its channel leadership team, including long-time Microsoft senior executive Eric Martorano as CRO and three industry channel veterans. These investments reflect Nextiva’s excellent experience in the channel, and a doubling-down on their commitment to enabling partners to achieve ...