DataXu

DataXu | January 29, 2016

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP’s multi-billion ad spend on Google; Alliance between Rubicon Project and AdMore; and ISBA’s Bob Wootton to step down. Strategic investment into DataXu by SkyUK-based pay-TV provider Sky has made a USD$10m (£7m) investment in analytics provider Dat...

DataXu | January 25, 2016

DataXu, a Boston-based startup that provides analytics and other tools for programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, has made a $10 million investment in the company. Considering DataXu (pronounced “data zoo”) is reportedly valued at $1 billion-plus, it’s not a massive stake but it is a strategic one: Sky plans to use DataXu’s demand-side buying ad tech in its current services...

DataXu | January 25, 2016

Pan-European pay TV giant Sky said Monday it has invested $10 million in DataXu, a Boston-based provider of programmatic advertising analytics software.The deal is the latest example of Sky taking a stake in technology companies, including in the U.S. The companies didn't detail how big a stake Sky will hold in the U.S. firm.Programmatic marketing is the automated, data-driven planning and trading of advertising media devices and formats. DataXu partners with advertisers and media agencies t...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...