CIM

Marketing Land | May 23, 2018

Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives. Yesterday, NinthDecimal introduced new O2O (online to offline) measurement capabilities to provide greater flexibility and visibility on customer response during campaigns directed at offline store visits. The introduction of new “Visit Metrics,” according to the company, will enable marketers to better optimize campaigns in real time against small...

| May 20, 2016

The Conference promises to be the best yet, with speakers including well known digital guru and CEO of Smart Insights Dr Dave Chaffey, Mike Reynolds of the Internet Advertising Bureau giving his industry overview, Craig Elder, Director of Creative and Digital for the Conservative Party’s 2015 Election campaign, and author Mike Berry on The Best Of Global Digital Marketing’....

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...