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Marketing Strategy

FluentStream | July 27, 2022

FluentStream, the fastest-growing unified communications-as-a-service (UCaaS) provider for small and mid-size organizations, today announced a strategic partnership and channel alliance with GPhone, a facilities-based carrier headquartered in Falls Church, Virginia. The dual partnerships with FluentStream have enabled GPhone to simplify its business model and improve its bottom line. Today, organizations need more than basic call functionality, requiring features like auto-attenda...

Channel Partnerships

techcrunch | November 23, 2020

Metigy, an advertising stage made to enable independent ventures to mechanize a greater amount of the dynamic in their online advertisement crusades, has raised a Series B of $20 million AUD (about $14.6 million USD). The new subsidizing, drove by returning financial specialist Cygnet Capital, will be utilized to develop the Sydney, Australia-based startup's global client base, particularly in the United States and Southeast Asia. Different members in the round included Regal Funds Managemen...

Google | February 06, 2020

Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users. In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads. When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmai...

YouTube | March 12, 2020

YouTube is rolling out an update to its mobile app on iOS and Android which replaces one of its most frequently visited sections. As of today, the ‘Trending’ tab is being replaced with a more robust ‘Explore’ tab. ‘On the Rise’ aims to highlight new creators and emerging artists, whereas the Trending section primarily highlights established brands and YouTubers with large followings. This change presents an opportunity for smaller creators to get discovered....