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Marketing Strategy

VizSense | September 24, 2021

VizSense, Inc., the leader in micro-influencer marketing, was recently awarded for its technological innovation in artificial intelligence and excellence in performance marketing by Futurology and the International Performance Marketing Awards (IPMA), respectively. We are deeply honored to be recognized for two of our most important areas: technology and service excellence. Our amazing team will continue to hold ourselves accountable to our clients and teammates, and...

TheCustomer | July 20, 2020

Last week we announced the partnership between Experiom, the data & technology advisory firm, and 3radical, the permissioned data platform, to create a unified, trust-based engagement solution for consumer-facing brands. This week, TheCustomer’s Rafer Weigel sat down with Tony Cox, the CEO of Experiom to better understand the reasons for the partnership and what value he expects it to bring to their broad list of clients. The following has been edited for brevity. Read More

Martech

CrowdStrike | September 25, 2023

CrowdStrike Honors Exceptional Partners at 2023 Global Partner Awards: The prestigious awards recognize partners' outstanding contributions in providing cybersecurity solutions using the CrowdStrike Falcon platform. AWS and CDW Among Top Honorees: Amazon Web Services (AWS) secures Global Partner of the Year and Ecosystem Partner of the Year titles, while CDW earns Global Solution Provider of the Year. Partners like Cribl, Zscaler, Abnormal Securit...

Martech, Channel Partnerships

Acceleration Partners | December 06, 2022

Acceleration Partners (AP), the leading global partnership marketing agency, today announced it is bolstering its influencer marketing offerings with the acquisition of Influencer Response, one of the industry's first direct response-focused influencer agencies, and Volt Agency, a boutique performance marketing firm specializing in the growth of direct-to-consumer (DTC) businesses. Influencer Response and Volt had previously merged in May of 2022. The deal makes Acceleration P...