Channel Partnerships

The Future of Partner Comms

October 6, 2022

Future of Partner Comms
Learn what the future of partner communications will look like and how you can stay ahead of the curve.

Have you noticed your partner engagement rate taking a nosedive? You’re not alone. Across the channel, vendors are struggling to connect with their partners as we move away from the traditional, linear model to an ecosystem of collaboration.

Partners now hold more power than ever before and, as such, are becoming increasingly selective over which vendors they work with. So, outdated communication methods simply won’t cut it anymore. To stand out in overflowing inboxes, vendors must cater to their partners’ unique preferences.

Spotlight

OH Partners

OH Partners is a many-headed (but cuddly) monster, genetically engineered for your brand to ride into battle. Fueled by a passion to create work that works, like, really works, (and an almost unhealthy amount of our own Cold Brew, #19 OH Blend), our staff of full-time wizards and wonks make magic over the airwaves and in the ledger for a variety of client partners across these here United States of America.

OTHER WHITEPAPERS
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Driving Demand Generation with Partners

whitePaper | August 31, 2022

In late 2021, we collected: 200 data elements, across 5 partner program trends, from over 80 channel professionals, in 60 unique vendor companies. This report examines 3 data-backed trends in demand generation that show how you CAN get partners to drive demand and how you can help. Each trend includes key data points gathered from our vendor survey, plus the advantages and challenges associated with the trend.

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How to Convert More Leads Into Customers

whitePaper | August 1, 2020

Make the most of your opportunities by nurturing your leads through a compelling customer journey that results in great clients and better ROI. Once you've attracted the prospect and secured the lead, you need to nurture your potential clients along an immersive customer journey. This eBook will show you how and why to segment your leads, develop and distribute content for each funnel stage, and promote your products and services through social media and webinars.

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What’s Happening with Partner Incentives in 2022

whitePaper | September 1, 2022

Partner incentives form a central pillar in all good channel programs. For example in today’s channel, they serve a dual benefit. That of rewarding partners based on performance and increasing partner loyalty and satisfaction. As modern partner ecosystems continuously evolve in both complexity and scale, it is critical that vendors offer incentive programs that are meaningful to the different types of partners they work with. However, not all incentive programs in 2022 are successful when it comes to attracting, motivating and retaining partners.

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Proven Strategies for Generating Leads

whitePaper | November 6, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well.

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Achieving Channel Growth by Recruiting Influential MSPs

whitePaper | June 17, 2021

The expansion of managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners to support their channel organizations. In this e-book, you’ll learn how to define and execute successful MSP recruitment initiatives.

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The New Event Marketing Opportunity

whitePaper | December 2, 2021

Where does day-dreaming about what’s possible end and actionable strategy begin? It starts by thinking bigger than just planning events one at a time, independent from the organization’s overall marketing strategy. The future of event marketing is a multi-layered, programmatic approach. We call it: The New Event Marketing Opportunity.

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Spotlight

OH Partners

OH Partners is a many-headed (but cuddly) monster, genetically engineered for your brand to ride into battle. Fueled by a passion to create work that works, like, really works, (and an almost unhealthy amount of our own Cold Brew, #19 OH Blend), our staff of full-time wizards and wonks make magic over the airwaves and in the ledger for a variety of client partners across these here United States of America.

Events